My name is Kim Kersten and I'd like to tell you a story today that will change your business forever...
A few months ago, I met a local business owner named Charlie. Charlie runs a workers’ compensation law firm tucked away in a modest building in a mid-sized city.
He's not flashy. No billboards. No viral TikToks.
Just a rock-solid business built on doing right by his clients. He had a small team, a solid reputation, and plenty of drive. But there was one big problem…
Charlie was practically invisible.
The average person in town had no idea who he was or what he did. His competitors, meanwhile, were showing up everywhere. One was regularly quoted in the local paper. Another had a recurring spot on the morning news. Yet another was being interviewed on local radio and podcasts.
And Charlie? Crickets.
He was doing great work, but no one was talking about it. No media mentions. No inbound press. Just a few referrals trickling in from folks who had worked with him before.
He wasn’t getting beat because he was worse at his job. He was getting beat because the public didn’t see him. And if the public can’t see you, they can’t hire you.
That’s what Charlie told me the first time we talked. He assumed press coverage was only for politicians, influencers, and big brands with deep pockets. He had no idea that local news outlets, radio shows, community blogs, and TV stations are constantly looking for credible people with something interesting to say.
They just didn’t know he existed.
That’s when everything changed.
We helped Charlie create a strategy to show up consistently in his local media. Not once a year. Not just during special events.
Every single month — on local TV, radio, in the newspaper, and online. Because that’s what moves the needle. By building a predictable PR system, we made sure Charlie would never be overlooked again.
We don’t just write press releases.
We create a full-featured local media machine that gets your business in front of the cameras, behind the mic, and into print.
Every month, our team researches and writes a press release designed specifically to fit a timely angle. We think like journalists and producers. We don’t send boring company updates that get trashed. We craft real stories that catch attention — the kind of stories that land you on air.
We then hand-curate a list of local media contacts that are relevant to your niche — from local newspapers and radio hosts to TV segment producers and blog editors. We match your story to the right contact and draft a professional pitch email that actually gets opened.
Then we send it, track responses, and follow up.
For Charlie, this meant showing up in all the right places. Within a few weeks, his name was popping up in the city newspaper. A local morning show booked him for a live interview. A podcast invited him on as a guest. And a well-known local radio station brought him in for a Q&A segment.
He became the guy in his niche. All without hiring a big PR agency or wasting time cold-pitching himself.
This is a DFY press release engine. You don’t need to lift a finger.
Our team handles it all:
A brand-new, professionally written press release tailored to a timely, media-friendly angle
A list of curated media outlets in your city and industry
A custom pitch email written for editors, journalists, and producers
Submission and outreach to local newspapers, TV stations, podcasts, and radio shows
Follow-up support to help turn coverage into business opportunities
Optional monthly strategy call to plan your next angle or event
This is not a generic blast. We craft every piece of outreach to be relevant, real, and irresistible — designed specifically to get you media attention on TV, radio, and in the press.
If you’ve ever looked into traditional PR, you know it’s expensive. Agencies charge $5,000–$10,000/month just to get started — and most won’t guarantee any media hits.
We’re different.
Our monthly press release service starts at just $997/month.
That’s a fraction of what the big firms charge — and it’s built specifically for small business owners who want local media coverage that turns into real growth.
You run a local or service-based business
You want your community to see you as a trusted voice
You want to get featured on TV, radio, or in your city’s most-read publication
You’re tired of spending money on ads that don’t build long-term credibility
You’re ready to become the expert people call first
If that sounds like you, your next step is simple:
Click the "Sign Up Now" button below or Book a free strategy call with our team. We’ll take a look at your business and map out a press plan that can start working in the next 30 days.
We’ll show you what the first three months of TV, radio, and newspaper coverage could look like.
No obligation.
No pressure.
Just clarity.
Because once you’ve seen your name on the airwaves, in print, and showing up in your customer’s news feeds — you’ll understand exactly why this works.
And you’ll never go back to invisible.
We only take on a limited number of clients to ensure quality and results.
Click above to get started.
Kim Kersten is a digital business-based business owner and online entrepreneur. Kim in the healthcare industry for 35 years and now helps local businesses get more visibility with Google Reviews, social media profiles, social media content and now Press Releases.